Kill The Message—Not The Messenger…

Could you get by for one week without turning to the Internet for something?

Chances are you can’t.

But, old line newspaper folks are tossing about the idea that they should pull the plug on Internet news reporting for a week— just to show us how important newspapers are…

That’s an interesting thought—but do newspapers REALLY think they can turn back the on-line revolution?

As you can read here, the papers are upset that the Internet has been “poaching” their news for years—and they believe it is helping to hasten their decline.

That may be partly true—but the fact remains—newspapers have buried their heads in their ink barrels for years—and for the most part—failed to take full advantage of the electronic world the net offers.

Over 20 years ago— those who provided us with the daily printed word began to flirt with the the concept of putting content on line—and in the intervening decades pretty much haven’t moved beyond the philosophy that the on-line edition “won’t be much competition to the street edition” of the paper which is articulated at the end of the video below.

This is not an anti-newspaper screed. EYE am old enough to have started my career writing for papers.

But, as times changed, so did EYE, moving from radio to TV—and now into the ‘net.

There was a time when TV threatened to put radio and the movies out of business.

But both those mediums re-invented themselves and became more viable today than they were when they had no competition.

Now— newspapers need to learn the same lesson.

Adapt or die.

And right now the newspaper business is dying.

They have a choice—but their time to decide is running out.


My Zimbio

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